Why are we moving from 104.9 to 105.1 on the FM dial? Good question. It is, after all, quite the undertaking. Simply put, it was the only way we could reach more people.
For years, I have heard from listeners and businesses with the same refrain..."I can't pick you up where I am, or I'd listen. Can't you just turn up the power?"
I wish it were that simple. The fact is, the governmental agency known as the FCC controls the airwaves, and determines who broadcasts where on what frequency, to with how much power. A while back, we attempted a technical (and legal) manuever to boost out coverage area to no avail. So after exhausting every other possibility, this was the only real option.
To execute this plan, we had to physically construct a new tower. But before embarking on that adventure, we had to tear down an existing tower so we could use the that footprint. And the tower that came down was one of the first to be erected in Western North Carolina, that of WWNC. We recorded the process for posterity.
So, away we go, moving up the dial to 105.1, and bringing John Boy & Billy, the best classic rock, and Tar Heel Football and Basketball with us. We hope you'll join us on our journey. Like most projects of this size and scope, there will be winners and losers. So for those of you that will not be able to receive Rock 105.1 on your radio, we encourage you to listen on your computers and smart phones, with iHeart Radio. Love ya', mean it.
PS: I'd be remiss if I failed to mention the exhaustive efforts of our engineers, Chris Karb and Mitch Ensley. We couldn't have do this without them. Seriously, we really couldn't. I have no clue how this stuff works. For those about to Rock, we salute you!